Brand, business, and growth expert. Entrepreneurial experience. All things food & wellness.
Romy has a thing for brands. She enjoys a particular curiosity to get to know them and understand their needs, in order to take them somewhere new, exciting and unprecedented.
She thrives working in diverse areas giving her a unique set of professional experiences; from branding/marketing, to creating her own entrepreneurial ventures, and advising startups as a brand, marketing, and business strategist.
She is a versatile creative professional who takes a masterful and memorable approach to brand consulting. She currently works as a brand consultant for multiple CPG startups and global food brands. Among her most recent projects, Romy extensively advises Bordeaux Wines and Wines of Germany in developing ambitious branding and communication strategies for the world-famous wine regions. She also developed brand strategies for major Food & Beverage companies like Michelin Guide, LVMH, Gruaud Larose, and Savencia Cheese.
Her experience as a consultant empowers her to excel at time management, problem solving, and effective communication techniques.
Previously, Romy co-founded Metabrew, an award-winning superfood beverage startup based in NY. She built the company from the ground up and led it to become a lifestyle brand with over 18k online followers offering highly innovative superfood drinks/ Romy handled all aspects of running and growing a functional beverage startup to market, including creating the Metabrew brand, running sales (B2B and B2C), growing distribution relationships, strategic partnerships and marketing. She made her way onto the podium at the Harvard Business School pitch competition; won the Victoria Fine Foods pitch competition; and was finalist at various pitch competitions including the JetBlue BlueBud program. She was also featured on The Pitch, Named one of “12 of the best podcasts for entrepreneurs”, similar to ABC's hit TV series Shark Tank. She regularly shares her experiences as a mentor and guest lecturer for entrepreneurship at Parsons and other startup accelerators.
Romy was born and raised in Lebanon, a country very rich in food culture and inhabited by ambitious lovers of life. She speaks Arabic, French, and English fluently and played the piano semi-professionally for 13 years. She completed a B.A. in Graphic Design at the American University of Beirut and a Masters in Strategic Design and Management at Parsons, The New School, NY. When she’s not hustling, she spends her time traveling, exploring islands, learning about new cultures, and cooking for her closed ones.